10 Crucial Consumer Trends 2013
2013 marks a new year filled with new predictions and trends for consumers. This new Slideshare presentation from Trendwatching.com provides insight into the top trends ranging from mobile to data mining. Browse the presentation for a detailed report on these trends and what it means for your business.
3 Tools to Simplify Your Social Media Marketing
The time it takes to post, respond, and monitor your social media marketing can eat up valuable time during the work week. But don’t worry, there is a solution. The three tools mentioned in this post will help simplify and manage your social media marketing efforts. Via Social Media Examiner.
Zynga Agonizing As Facebook Gains Right To Develop Its Own Games
Zynga put out a statement announcing that they had come to an agreement with Facebook which would allow the social media giant to develop its own games starting in 2013. Immediately following their statement, Zynga’s dropped more than 13%. Via Forbes.
Social Leaders Get Teams Past the Velvet Rope
When you’re a marketer it can seem that you are sometimes expected to take a reactive role to the vision that has been handed to you. Many employees in varying roles are afraid to step outside of their designated job description, which is a mistake. This article provides sound advices for diving change in your organization. Via InformationWeek.
7 Content Marketing Tips from the Best in Social Business
Content marketing is not a new concept, unless it’s in terms of social media marketing and engagement. This article provides advice from experienced content marketers on how to create, product, optimize, and distribute content online. Via Search Engine Journal.
Should Your Boss Care About Your Klout Score?
You may not care about your own Klout score, but that doesn’t mean you don’t make decisions based on other people’s score. If services like Klout are used to measure the competitive advantage then how do you measure up? Via Harvard Business Review.
TopRank Team News
Thom Craver – Bing Claims Shenanigans on Google’s Paid Shopping Results
Microsoft is claiming that their shopping search results are more “honest” since Google switched to a paid model which was announced last May. Bing alleges that Google will not show you the most relevant shopping search results for your query but will decide what to show you, and how prominently to display what product offers